We are pleased to announce a new partnership with BCMA (Branded Content Marketing Association), as they launch their new division, BCMA Influence. Aimed at the rapidly-growing influencer marketing industry, BCMA Influence will host conferences & events, compile research studies and generally assist brands who are looking to bolster their influencer marketing strategies. Sumo will be BCMA Influence’s exclusive recruitment partner going forward and are looking forward to a long & successful partnership with them, particularly at a time when this this hugely exciting space continues to rocket.
The BCMA is the leading global member association promoting the value of branded content. It is designed for anyone involved in branded content. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. Through its referral programme the BCMA helps members attract new revenue opportunities. Their members include world leading brands, agencies, production companies, influencers, publishers and platforms. Ultimately, the BCMA create the opportunity to connect with the leading experts in the branded content industry.